PicDesk project was carried out in cooperation with the design agency Phoenix design. The target group was young people who have a lot of pictures on their cell phone and would like to have more structure in their photo gallery.
The pitch of PicDesk reads:
For all those who have too many pictures on their smartphones and would like to have more order and in their picture gallery, PicDesk is a game-app that helps the user to delete pictures intuitively & quickly.
The process is summarized in the following steps:
1. Positive closure experience: how can we say goodbye to products and create a positive experience of it? (Brainstorming & cluster)
2. Thema selection and user research (user interviews & emotion cards)
3. Identification of interview main insights and user pain points
4. Persona
5. Ideation & concept (Oportunity areas, how might we cuestions & experience map)
6. Interactions & visual design (experience maps, interaction flow & wireframing)
7. Presentation of the concept at Phoenix Design in Stuttgart
How can we help the user to delete photos from their smartphone in a fun way
that generates a positive experience?
But what makes Picdesk special?
It is personalized
Jane is your guide and will accompany you to make the process more fun.
Ritual creator
Because each person is unique and has a particular way to delete their photos, with PicDesk you can create your own ritual, the user decides the moment, the amount of photos and how to delete them.
Gamification
Because we want removing photos to be a positive and fun experience.
Desktop metaphor
Because a tidy picture gallery feels like having a clean desktop. Like a new start (quotes from the user interviews).
